The official partner of the Bulgarian Rhythmic Gymnastics Federation (BRGF) – Motorola Bulgaria – unveiled a limited-edition luxury 2018 calendar, dedicated to the athletes of the Bulgarian national rhythmic gymnastics team.
The project highlights one of the most inspiring collaborations between a global technology brand and one of Bulgaria’s most beloved sports.
The calendar features the graceful faces of the national individual gymnasts – Nevyana Vladinova, Katrin Taseva, Petya Borisova, Boryana Kaleyn, and Erika Zafirova – while the ensemble team, composed of Simona Dyankova, Laura Traats, Elena Bineva, Teodora Aleksandrova, and Madelene Radukanova, appears on the cover in a special group portrait.
The publication also includes the ensemble reserves – Stefani Kiryakova, Kamelia Stoilova, and Anna Shivacheva, whose presence completes the elegant aesthetic of the calendar.
Blending sport, art, and style, the project showcases the grace and strength of the gymnasts through the lens of a team of distinguished Bulgarian professionals.
The photography was captured by Valentin Danewski together with Dilyana Florentin, the styling was led by Huben Hubenov, makeup by Slav, and hair by renowned Bulgarian hairstylist Georgi Petkov.
The refined choreographic direction for the photo sessions was created by Margarita Budinova and Elitsa Pavlikenova.
What We Did
The entire creative concept and execution of the project were developed by Mate Bulgaria, Motorola’s PR and communications agency in the country. The team shaped the idea, the visual narrative, and the artistic direction of the calendar, achieving a perfect balance between the athletic power of the gymnasts and the refined aesthetic signature of the Motorola brand.
Mate Bulgaria was responsible for the concept development, photoshoot organization, team selection, and artistic coordination, turning the project into a model example of seamless integration between sport, fashion, and technology.
Through a skillful combination of brand values and visual storytelling, Mate Bulgaria transformed the calendar into a powerful communication asset that goes far beyond traditional advertising. The project reinforced Motorola as a brand that inspires confidence, harmony, and movement, while rhythmic gymnastics naturally emerged as a symbol of elegance and precision that perfectly reflects Motorola’s identity.
Watch the behind-the-scenes video with the Bulgarian national rhythmic gymnastics team below and immerse yourself in the atmosphere of this inspiring project.
The calendar was printed in a limited edition and became a symbol of elegance, inspiration, and dedication —uniting Motorola’s technology with the beauty of movement in Bulgarian rhythmic gymnastics.
